Marketing

 

The Hidden Growth Assets that All Successful Entrepreneurs Need

“We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and

 

The Most Important Question to Ask Before Launching a Podcast

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to

 

The five facets of media

I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly

 

Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through.

Don’t let your marketing messages end up in the spam folder. June 15, 2018 4 min read Opinions expressed by

 

Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much PowerHow Internet users perceive the influence

 

Improve Your Content Marketing With Machine Learning Tools

The internet is loaded with too much content. Whether you’re blogging, publishing a video, or sharing an image, you are

 

How to Get Content Marketing Right in E-Commerce

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the

 

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you

 

Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is

 

Harley-Davidson Has Selected 8 Interns to Ride Across America This Summer

The company has hired college students and recent grads to ‘discover motorcycle culture’ and contribute to its social media channels.

 

Peter Krmpotic on Optimizing the Content Supply Chain

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an

 

6 Reasons Why Snapchat Is Content Marketing’s Not-So-Secret Weapon

Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011.

 

How to Use Facebook Ads to Distribute Your Content

Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that

 

How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

There is no doubt that Google Analytics is one of the most important tools you could use to understand your

 

Twitter announces changes to improve users’ experiences

Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to

 

The Secret to Making Facebook Ads Work for Your Business

For those who are having trouble creating a Facebook ad that will generate leads and sales, here are the steps

 

Should Your Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly

 

5 Hacks for Creating Smarter and More Profitable Digital Content

Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the

 

How to Get Content Marketing Wrong? Think Like a PR Person

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team.

 

How a Few Pages Can Make or Break Your Website

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make

 

Moltin launches first web-based self-checkout at apparel retailer Stance

Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an

 

How My Cannabis Poem Landed on 8 Billboard Charts

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record. Opinions expressed by Entrepreneur contributors are their

 

Building Trustful Connections Through Storytelling in Content Marketing

Pardon me for telling the same old story once again … Storytelling is a fundamental staple of content marketing. This

 

How to Make Your Video Rank Number One on YouTube (Case Study)

You know it and we know it – being visible on YouTube has become essential to any company that wants

 

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to

 

Risk-Averse Link Building – Whiteboard Friday

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far

 

Marketing Day: #SMXperts, AdWords strategies & Facebook’s privacy settings bug

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will

 

Influencer Marketing Isn’t Just for Fashion, Beauty and Food Anymore.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone. June 8, 2018 5

 

Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic

Mary Meeker’s 2018 internet trends report: All the slides, plus analysisThe highly-anticipated Internet Trends report for 2018 has been released,

 

6 Ways To Speed Up Your Blog Image Creation

Images are a big part of any blog. They help you rank better on Google, but also attract and keep

 

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to

 

Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I

 

JLINC launches an open consent-managing protocol

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent.

 

Don’t Be Facebook — Here’s How to Earn and Keep Your Customers’ Trust

If you’re a local brand, you have even more responsibility to be honest with your customers. June 7, 2018 5

 

4 Types of Videos for B2B Marketing and When to Use Them

Mugatu is onto something … According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced

 

6 Ways to Connect Your Startup With Micro Influencers On Instagram

History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually think of presidents and scientists

 

Google Leaders Share How to Improve the Mobile Experience

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the

 

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured

 

Facebook expanding Marketplace ads to more countries & campaign objectives

Last year, Facebook began letting a select number of advertisers run ads in Marketplace, the site’s online shopping platform where

 

How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

Don’t confuse storytelling with marketing. June 4, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Prior

 

Influencer Marketing Interview Spotlight: Ursula Ringham, SAP

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m

 

How to Build a First-Class Digital Marketing Team From Scratch

Building a dream team of digital marketers is no small feat. After all, this team of superheroes plays a huge

 

8 Copywriting Techniques to Boost Email Conversions

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign

 

Tracking Your Link Prospecting Using Lists in Link Explorer

I’m a lazy marketer some days — I’ll admit it. I don’t do a lot of manual link prospecting, because

 

Marketing Day: Facebook ends Trending section, Mary Meeker’s Internet Trends report & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search

 

Teens Are Increasingly Ditching Facebook. Here’s How Entrepreneurs Should Respond.

The percentage of teens using Facebook has dropped 20 percent in just three years. June 1, 2018 3 min read

 

StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

StumbleUpon Shuts Down After 16 YearsStumbleUpon announced that it will shutter its content discovery platform at the end of June,

 

14 Unforgivable Facebook Marketing Mistakes to Avoid In 2018

Saying the present generation is very heavy on social media does not totally cover it. There are approximately 2 billion

 

4 Secrets of Great Storytellers

What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your

 

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

If you find your presentations are often met with a lukewarm reception, it’s a sure sign it’s time for you

 

Facebook ends Trending section & removes all products that integrated with the Trends API

Facebook is removing its Trending news topic section starting next week, along with products and third-party integrations that rely on

 

6 Pro Tips to Help Your Business Convert More Customers

Attract more people into your marketing funnel by listening to the experts. May 31, 2018 2 min read Opinions expressed

 

6 SEO Insights to Help You Build Your Content Strategy

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean

 

3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples)

The term “microsite” refers to branded content that exists independently from the main company website. Microsites have their own URL

 

4 Paths to Better Content Management and Strategy [New Research]

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this

 

Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

No marketing agency staffer feels good when they see a retail client getting reviews like this on the web. But

 

How brands can find and keep customers without third-party data

If you come back in the next world as a kind of data, try to avoid coming back as third-party

 

How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

Sometimes you intend to have your product appeal to one group; but then another group you hadn’t expected loves it,

 

The Ultimate Guide to Conquering Content Marketing Has Arrived

PRESS START. These two words, which routinely appear on the title screens of video games, present both a prompt and

 

15 Examples of How NOT to Use LinkedIn for Social Selling

In just a short period of time, social media has reinvented the way companies sell products and reach potential customers.

 

3 Models to Understand, Predict, and React to Your Social Media

Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict the

 

How Much Data Is Missing from Analytics? And Other Analytics Black Holes

If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is

 

Google is testing ads in its app Feed

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now

 

5 Best-Practices B2B Content Marketing Strategies to Implement Right Now

Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies

 

Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook has disabled almost 1.3 billion fake accounts over the past six monthsFacebook has stopped nearly 1.3 billion fake user

 

How to Create Videos for Facebook That Standout (A Simple Formula)

A Facebook study found that people gaze 5x longer at video than at static content on Facebook and Instagram. And

 

Actor Brings Community Model to Content Creation

Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor,

 

How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday

Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they

 

Despite recent events, people still positive about internet’s impact on society

Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is

 

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.

 

Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Social Media Marketing Update: Preferred Platforms and Content Types in 2018A multitude of the latest trends in social media marketing

 

6 Ways To Manage Multiple Websites On The Same Platform

Have you ever wanted to run multiple websites from the same platform? If so, you probably put in the necessary

 

How to Create Great Gated Content From Existing Content

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even

 

The MozCon 2018 Final Agenda

MozCon 2018 is just around the corner — just over six weeks away, on July 9-11 in Seattle — and

 

Google to join IAB Europe’s Transparency and Consent Framework

Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just

 

A Primer on 3 Types of Email Autoresponder Campaigns

Get the skinny on different types of campaigns you can run so you can choose the best one for your

 

Influencer Relations Lessons You Can Learn from Your Sales Team

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s

 

11 Content Marketing Obstacles You May Face This Year

If this headline has caught your attention, it means you’re a content marketer who wants to achieve career success, right?

 

How to Win at Content Marketing [New Playbook]

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the

 

Backlink Blindspots: The State of Robots.txt

Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way

 

Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’

With the recent acquisition of Semantic Machines, Microsoft is bolstering its commitment to conversational artificial intelligence (AI). David Ku, Microsoft

 

This Entrepreneur Borrowed $125,000 as a Teen, Then Used It to Build the $1 Billion Jersey Mike’s Brand

Peter Cancro was just 17 when he bought the sandwich shop where he worked. Here’s how he turned it into

 

5 Key Trends & Takeaways from Social Media Examiner’s 2018 Report

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For

 

3 Books That Will Inspire You To Create Success Habits

I sometimes feel guilty when I shouldn’t. And it also happens when I spend time reading books. The challenge is

 

What Marketers Need to Know

Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it

 

Monitoring Featured Snippets – Whiteboard Friday

We’ve covered finding featured snippet opportunities. We’ve covered the process of targeting featured snippets you want to win. Now it’s

 

How to Make Your WordPress Site GDPR Compliant

The General Data Protection Regulation (GDPR), which is probably the biggest change so far in the field of data privacy

 

What’s Accuracy Got to Do With Social Media?

You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while

 

A Machine Learning Guide for Average Humans

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking

 

15 Unconventional Advertising Ideas That Set The World On Fire

How do you catch and keep the attention of your audience, and galvanize them into action? This is the Holy

 

Want More Productivity? Make Your Strategy Visual

Part of keeping people productive is ensuring that deadlines are set, but it’s not enough to simply state due dates.

 

How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are

 

Why You Should Consider Twitter Moments In Your Next Strategy

Snapchat has ‘Snapchat Stories’. Instagram has ‘Instagram Stories’. And Twitter has…. well, ‘Twitter Moments’. Trying to regain their authority in

 

Can Account-Based Marketing and Content Marketing Get Along?

Editor’s note: The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently

 

Time to Act: Review Responses Just Evolved from “Extra” to “Expected”

I’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle

 

7 Unique SEO Tools To Help You Write Killer Headlines

Have you ever struggled to write compelling headlines for your blog posts or web pages? I’m guessing, time and time

 

7 Instagram Stories Ideas to Get More Followers

If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies

 

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more