Ecommerce Product Releases: June 17, 2018

“Ecommerce Product Releases” is our twice-monthly rundown of new products, services, and collaborations that could assist merchants. In this installment,


Why Do Editors Reject Guest-Content Pitches From Brands?

Editors of online publications say the top reasons they reject guest or contributed content from brands are that the pieces


The Only Off-Page SEO Walkthrough You’ll Ever Need

When it comes to SEO, there are two approaches you can take to increase the search rankings of your website:


How to Land a Great Ecommerce Job

There are many good reasons to work in ecommerce. Perhaps you’re attracted to the industry’s rapid growth. Or maybe you


How Marketers Use Original Research for Content Marketing

Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis


Linkedin Carousel Ads Have Arrived

Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This


SEO: Harnessing Facets to Drive the Meaty Torso

Natural search performance on ecommerce sites often suffers from an invisible problem: a missing torso. For search engine optimization, a


How Workflow Processes Can Help Your Marketing

For many marketers, every task seems to be a top priority that was supposed to be done yesterday. It can


How WordStream Helped Us Become A Google Partner

Did you ever take on a project that you didn’t know how to do? We were in this predicament several


Do-it-yourself Instagram Guide for Lifestyle Brands

Instagram is a critical social network for fashion and lifestyle merchants, for two reasons. First is brand representation. Branding is


6 Ways Bad Data Can Cost You & 5 Tips for Cleansing It

The best creative in the world can’t save a marketing campaign if the data it’s based on is bad, and


11 Places to Find Royalty-Free Background Music for Marketing Videos

Video marketing should be an essential part of your marketing strategy in the future, if it isn’t already. 72 hours


Africa: An Emerging Ecommerce Market with Many Challenges

Africa has been a laggard in ecommerce for many reasons, including lack of internet access, poverty, a high rate of


Chatbots: What They Are and How They Can Help Your Business

Your business has customers. Those customers have questions. What’s the best way to answer those questions? You can hire humans,


The Secrets of the Instagram Algorithm – Revealed!

In an effort to improve transparency, Instagram has broken down the algorithm it uses to organize content in users’ feeds.


70 Leading Retailers’ Lighthouse Scores Revealed

Online retailers need to improve site performance and accessibility but they are optimized for search engines based on an audit


5 Tips for Marketing a Subscription-Based Business

Everywhere you look, there are more and more SaaS startups popping up. With easy scalability and high growth rates, it’s


Paid Search Conquesting: How to Squash Competitors Without Starting a War

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious


15 Tools for Animation | Practical Ecommerce

If you’re interested in creating content to promote your product or service, think about making a cartoon. Producing animation has


For SEO, Marketers Should Care About Linkless Brand Mentions

There are changes on the horizon. As we step into the world of voice search, where users don’t always have


The Ultimate Guide to Google’s Local Service Ads

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own


9 Free AMP Templates for Businesses

The Accelerated Mobile Pages Project is an open-source initiative to improve website performance and experience. Its library provides a straightforward


How to Create a Successful B2B Podcast

Nothing has more of an identity crisis than the B2B podcast. And that makes far too many podcasts more appalling


How to Find (Great) Ecommerce Employees

You’re hiring. Your ecommerce operation is growing. You need help. But how do you find that just-right person for your


How to Land a Marketing Job: What Matters to Hiring Managers

Hiring managers for creative (nontechnical) marketing jobs value applicant resumes in a traditional format and place the most emphasis on


Magento sold, again | Practical Ecommerce

With the acquisition by Adobe, the future of Magento is raising questions. Magento merchants naturally wonder whether Adobe will support the


For More Effective Campaigns, Try a Data Management Platform

As digital media grows more complex and more user data is created every second, marketers need better ways to manage


Retailers (including Amazon) Crack Down on Return Fraud

Ecommerce customers value a lenient and free return process. The most successful online and omnichannel merchants have been willing to


The Key Ingredient of Marketing Campaign Success: Quality Data : MarketingProfs Article

Imagine you are planning a dinner for friends. You pull together your guest list and agonize over the menu. You


Tips to Track Content Marketing Performance

Content marketing can attract customers, build brand loyalty, and create overall engagement.  But how do marketers know if their content


Brands and Social Change: What Young People Want

Business is business, but most people appreciate a brand that also does good in the world. Sometimes that good comes


Top 5 Money-Making Facebook Marketing Tips

So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business,


8 Approaches to B2B Dealer Locators

Business-to-business companies frequently sell products through dealers. But it’s not always obvious to would-be customers how to locate a dealer,


5 Tips for Running PPC Campaigns

SEMrush recently published its Annual E-Commerce Study, which analyzed 8,000 e-commerce websites across 13 industries. When reviewing the study results,


The Definitive Guide to Negative Keywords in 2018

Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial


Answer 6 Questions on an Ecommerce ‘About’ Page

Every website needs an “about” page. This is where visitors meet the company and learn why it’s in business. An


How GDPR Affected Your Email Metrics—And What to Do About It

Are you feeling better or worse now that your “GDPR cleanse” diet has run its course? Those GDPR re-opt-in emails


Podcast Advertising 101: 4 Tips to Get You Started

The number of Americans who listen to podcasts has more than doubled over the last ten years, according to Statista,


Report: Internet Trends Favor Amazon, Mobile, Social

On May 30, Mary Meeker of Kleiner Perkins Caufield & Byers, the venture capital firm, delivered her Internet Trends 2018


Content Marketing Can Also Sell: How to Write Strong CTAs

Content marketers sell with content. We’re not primarily media creators—we’re salespeople who use content as our weapon of choice. Our


10 Tips for Taking on SaaS Clients as a Marketing Agency

You may make the assumption that taking on a SaaS company as a client would be nearly identical to taking


5 Content Marketing Ideas for July 2018

Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a


Do Consumers Remember Logo Design Elements of Food Brands?

Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details


SEO: 3 Paths to Crawlable JavaScript

When complex site technology blocks search engines’ crawl paths, it’s also blocking natural search revenue. But there are ways to


The Most Challenging Content Marketing Tasks for Content Professionals

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?


The elements of a (successful) ecommerce strategy

The importance of an ecommerce strategy is clear. What is not clear is how to develop a good one. Some


Social Networks B2B and B2C Marketers Use and Value Most

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent


Ecommerce Product Releases: May 31, 2018

Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There


How to Sell on Facebook

Fans are vanity and sales are sanity. —Lori Taylor, social media marketer It’s easy to get sidetracked from sales because


Customer Spotlight: Growing a Law Firm as a One-Woman Team

Aaron here – director of acquisition on the marketing team at WordStream. Last month I had the pleasure of speaking


Use Google Analytics, Data Studio to Plan Inventory

Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting


How to Run a Meeting to Get Work Done

If experience is the best teacher, then we should all be experts at running meetings by now, right? We’ve spent


NEW! In-Market Audiences Debut in Search Campaigns

Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many


May 2018 Top 10: Our Most Popular Posts

What follows are our 10 most popular articles for May 2018, recognizing that articles we published earlier in the month


Experiential Marketing Beyond Events and Tradeshows

In a world where consumers are more likely to shell out for concert tickets than buy their favorite band’s merchandise,


8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads

Did you know that 32% of customers order again from the same company within their first year of being a


Strategies for Discontinued Inventory Pages

When an item in an ecommerce store is temporarily out of stock, the site can add a notice or send


GDPR Compliance: A Simple Guide for Marketers

The General Data Protection Regulation (GDPR) initiative has put customers back in the driver’s seat. Customers and prospects will henceforth


10 ways to offer shoppers a discount

Many online retailers unintentionally train consumers to expect discounts. Clothing stores are amongst the worst offenders. Constant discounting makes full-price


The Ultimate Guide to Video Marketing

Video marketing may not be the simplest of content to create (you’ve got to think about not just the script


9 Tips to Manage Out-of-stock Inventory

Sometimes even the most-prepared retailers sell out of popular items. How these inventory shortages are communicated on an ecommerce website


3dcart Employee Spotlight – Alexis Sanchez

At 3dcart, we are fortunate to have some serious talent at the core of our Team. In our Employee Spotlight


5 Ways to Use User-Generated Content to Boost Your E-commerce Brand

In a crowded market, it can seem harder than ever to grab your customers’ fleeting attention. Why would they pay


Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature

If you’re on the lookout for the next great thing to add to your marketing tool belt, look no further


Navigating Changes to Facebook Ads

In the wake of the Cambridge Analytica scandal, Facebook is running its own advertising campaign. The ads proclaim how terrible


Introducing Google Customer Reviews

Google is phasing out its Trusted Stores program in favor of something a little more robust and informative: Google Customer


Measuring Event Marketing Performance: 4 Key Metrics

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let’s start with a straightforward definition


How to Create Awesome Facebook Carousel Ads That Convert

With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive


SEO: No, Google Does Not Support Newer JavaScript

Some search engine optimization professionals and developers have concluded in the last couple of years that Google can crawl JavaScript.


3dcart teams up with Wildlife Research Team to help South Florida’s environment

When you think of 3dcart, you probably think of many things: eCommerce; software development; web design; SEO. You probably don’t


22 Tips to Help Make Free Shipping Profitable

“Free shipping” is every online shopper’s favorite phrase, but the practice of delivering goods with no additional charge can be


7 Facebook Engagement Strategies to Get You More Customers

From a public-relations standpoint, it hasn’t been the easiest of times for Facebook. Recent data-breach scandals have undermined user confidence


Beardbrand Founder on Moving Away from Amazon

In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company’s products away from


May’s Partner of the Month: DataFeedWatch

3dcart is currently partnered with over 200 eCommerce companies, and we’re constantly on the lookout for vibrant, innovative partners that can


How to Measure Customer Experience Touchpoint Effectiveness

Perhaps you’ve had this experience or something similar: You take your car in for service to a place you’ve used


SEO for Startups: How to Grow Your Organic Traffic Fast

Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup.


Despite the GDPR, Cookies Are Vital to Ecommerce

Cookies are in the spotlight with the E.U.’s new General Data Protection Regulation. It follows the E.U.’s “Cookie Directive,” which


The advantages of selling vape online

The vape industry is booming as more and more smokers are drawn to vaping as a healthier alternative to cigarettes.


Brand Love Doesn’t Exist: 5 Ways to Grow Your Brand

As marketers, we want to work to build one of those iconic brands. A brand people love. You know… Apple.


Advanced Remarketing: How to Build an Intent Map (And Get More Conversions)

Here on the WordStream Blog, we’ve devoted tens of thousands of words to remarketing. We’ve touted best practices, #hacks, and


11 Mobile Apps for Customer Management

With a smartphone and the right app, a mobile entrepreneur can now develop sales and manage customers, from an initial


How to Sell Online

Whether you find yourself realizing that it’s time to launch an online store or to add an ecommerce website to


The Best Days and Times to Post on Social Media

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from


An Exciting New Chapter for WordStream!

When I joined WordStream last year, the company was already growing at an incredible rate. And yet we have big


Consumers Search by Voice. Do You Listen?

The future of search is, increasingly, spoken. At its annual I/O conference earlier this month, Google made 100 announcements. More


3dcart Employee Spotlight – Doralis Mesa

It’s the people behind the scenes that really make things happen, and that’s why each month we interview one of


The Most In-Demand Marketing Expertise by Employers

Most marketing leaders expect to expand their teams this year, with digital talent being the most in demand, according to


The GDPR Is Coming. Here’s How It Will Affect Your AdWords Account

If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation


What Harry said, the queen’s greens and Lady Di’s flowers: The very best moments from a royal wedding for the ages

No doubt Princess Diana would have gotten a kick out of the wedding of her younger son, Harry, to the


Is Text Messaging a Game-changer for Ecommerce?

Mobile devices are ubiquitous. I don’t go anywhere without mine, and I bet you have a smartphone with you now.


Local Search: What to Know to Improve Your Rankings

Marketers must keep an extra close eye on changes in search algorithms if they want their brand’s search results to


Amazon SEO: How to Rank Highly for Amazon Searches

All too often, when we think of SEO, we only think of Google. And of course you want great rankings


Has Amazon altered A-Z claims process to help sellers?

I recently took a break from selling on Amazon whilst reorganizing my stock. When I returned I noticed a difference


Use AI to Predict What Your Customers Will Do Next

A Dramatic Shift in Marketing Measurement Over the past several years, the marketing function has witnessed three significant changes that


The Marketer’s Playbook for Working with Coupon Affiliate Websites

Everybody loves a great deal. Ever since Coca-Cola introduced the first paper free drink voucher way back in 1881, consumers


5 Ways to Make a Good Email Great

Consumers are inundated with marketing emails. The challenge for ecommerce merchants is to craft subject lines and body content that


How a Real Estate Agency TRIPLED Conversions in 30 Days

Anyone in the real estate space knows how challenging marketing can be. Competition is steep, stakes are high, and gaining